Thursday, April 18, 2013

Kid Cudi – Indicud (2013) – Review

Review: Indicud is Kid Cudi’s third album (unless you also count his WZRD collaboration with Dot da Genius), and the first outside his Man on the Moon Trilogy (the final chapter due next year).

While Mescudi sticks to his familiar lyrical themes – isolation, drug use, depression, yet with a sense of confidence – with Indicud he tackles all the production (though Hit-Boy does co-produce Red Eye). This is both something that works really well about the album and one of its main issues. Mescudi has always had a very specific and unique sound for his albums (like a darker version of EDM), but it is his collaboration with producers such as Emile, Dot da Genius, Ratatat, Plain Pat, Jeff Bhasker, and Kanye West that helped shape a full cohesive sound (and is really a big part of the brilliance of his first two albums). On Indicud there is a very uniform tone and feel, which comes from Kid Cudi being the sole creative force behind the beats, but this also kind of hurts the album as it drifts into a repetitive (if not boring) zone during the weaker songs. His production varies from track to track. Sometimes it is good to great: Unfuckwittable, Just What I Am, Young Lady (which has a fantastic hook), Immortal, Girls (though, I am not a big fan of Too $hort’s misogynistic-feeling verse), Red Eye, Brothers, Cold Blooded, and Afterwards. While on others, his beats just feel too bland. He is missing the collaborative spark of working with other producers.

The album has a number of strong featured guests: Kendrick Lamar, Haim, RZA, A$AP Rocky, and Michael Bolton all add something to their respective tracks. King Chip is on three tracks, but he never stands out. Michael Bolton’s feature in particular seems to come out of nowhere and feels a bit off when his voice first appears on Afterwards, but then it completely takes over the whole track and is the most memorial aspect on the song. RZA and Kendrick Lamar elevate their tracks considerably, while Haim makes for a great (if not seemingly random) collaboration.

I am torn about Indicud. I like it (that said, though, I would say it is not as strong as Man on the Moon: The End of Day or Man on the Moon II: The Legend of Mr. Rager), and more specifically I like a lot of the tracks, features, and the general vibe of the album. But, it also feels a little tedious to listen to all the way through, which stems from Kid Cudi not quite having enough good beats to fill fifteen tracks and three interludes.

Kid Cuid fans will enjoy the LP, and the good elements on the album get better with time. But again, it is just a step below his past work (but better than WZRD). 3/5

Essential Tracks:

1)      Brothers – Produced by Kid Cudi, featuring King Chip and A$AP Rocky
2)      Immortal – Produced by Kid Cudi
3)      Just What I Am – Produced by Kid Cudi, featuring King Chip

Available for download: Here

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